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Consultant and innovative, adaptable professional, he has participated in the creation of various companies and projects that have launched highly innovative solutions in different sectors such as ICTs, healthcare and home office furniture, BTL, footwear, and leather goods, among others, where he has been recognized for his creative work and his ability to perform different roles within his projects.

His diverse experiences as a researcher in product development have allowed him to demonstrate his analytical skills by accurately interpreting different environmental situations and, in turn, proposing strategic solutions according to available resources while suggesting new possibilities.

He has experience as a consultant in design management, design diagnostics (Nalsani S.A.S), and in research and product development projects (SEKKEI Ltda.). Currently, he is deepening the application of neuroscience in the development of products, services, UX, and UI for different sectors. Likewise, he has conducted research throughout the entire process of product and service development, structuring, and launch, applying advancements in neuromarketing, neurodesign, and emotional design.

His professional experience highlights companies and institutions such as:

Pontificia Universidad Javeriana, where he has worked as a Master's professor, entrepreneur, and researcher for more than 25 years, as well as experience in companies such as Sekkei Ltda., Centro de Gestión Diseño, Colombia Propia, and Caracol Radio / Marketing.

Expert consultant in the following specialties:

30 years of professional experience

German Alberto Nieto Perico (Ms)

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